Katrina Kaif becomes the new face of Bonn Group and Americana Biscuits

fitness\" source=\"keywords\" class=\"news-keywords\" href=\"\/tag\/fitness\">fitness<\/a> with exceptional performance standards and work ethics, the company added.<br><br>Bonn Group will roll out a multi-media campaign, featuring Kaif, for Americana biscuits, Bonn Bread and <a id=\"20031591\" type=\"General\" weightage=\"20\" keywordseo=\"Bakery\" source=\"keywords\" class=\"news-keywords\" href=\"\/tag\/bakery\">Bakery<\/a> product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents. <br><br>Amrinder Singh, director, Bonn Group, said, “Katrina Kaif's appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasising Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”<br><br>“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, head of marketing, Bonn Group.<br><br><div class=\"embeds-section\"><div class=\"article-embeds\"><figure class=\"avtar avtar-right\"><a rel=\"nofollow\" href=\"\/news\/business-of-brands\/deepika-padukones-82e-to-raise-inr-50-crore\/110891312\"><img class=\"unveil\" loading=\"lazy\" width=\"110\" height=\"70\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716880754-etbrandequity-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/thumb\/110891312.cms?width=141&height=90\" alt=\"Deepika Padukone's 82°E to raise INR 50 crore\"><\/a><\/figure><div class=\"descBx\"><h2><a rel=\"nofollow\" href=\"\/news\/business-of-brands\/deepika-padukones-82e-to-raise-inr-50-crore\/110891312\">Deepika Padukone's 82°E to raise INR 50 crore<\/a><\/h2><p>Deepika Padukone's 82°E startup, cofounded by Jigar Shah, aims to raise INR 50 crore with Ka Enterprises. The brand offers skincare products and had past investments from DSG Consumer Partners and Ideo Ventures. The Indian beauty market is projected to reach USD 30 billion, led by celebrity brands like Anushka Sharma's Nush.<\/p><\/div><footer><div class=\"moreTxBx\"><a rel=\"nofollow\" href=\"\/news\/business-of-brands\/deepika-padukones-82e-to-raise-inr-50-crore\/110891312\" class=\"more-link1\">See More Details<\/a><\/div><\/footer><\/div><\/div><div class=\"embeds-section\"><div class=\"article-embeds\"><figure class=\"avtar avtar-right\"><a rel=\"nofollow\" href=\"\/news\/advertising\/ranveer-singh-and-slowcheeta-rap-to-the-perfect-vibe\/110890590\"><img class=\"unveil\" loading=\"lazy\" width=\"110\" height=\"70\" src=\"https:\/\/img.etb2bimg.com\/files\/cp\/upload-1716880754-etbrandequity-default.webp\" data-src=\"https:\/\/etimg.etb2bimg.com\/thumb\/110890590.cms?width=141&height=90\" alt=\"Ranveer Singh And Slowcheeta rap to the perfect vibe\"><\/a><\/figure><div class=\"descBx\"><h2><a rel=\"nofollow\" href=\"\/news\/advertising\/ranveer-singh-and-slowcheeta-rap-to-the-perfect-vibe\/110890590\">Ranveer Singh And Slowcheeta rap to the perfect vibe<\/a><\/h2><p>Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group) has announced the launch of its new brand film in collaboration with the brand endorser Bollywood actor, Ranveer Singh, along with the Indian rapper Chaitnya Sharma aka Slowcheeta, recognized for his work in films like Maidaan, Gully Boy and Brahmastra. <\/p><\/div><footer><div class=\"moreTxBx\"><a rel=\"nofollow\" href=\"\/news\/advertising\/ranveer-singh-and-slowcheeta-rap-to-the-perfect-vibe\/110890590\" class=\"more-link1\">See More Details<\/a><\/div><\/footer><\/div><\/div><br><\/body>","next_sibling":[{"msid":110960192,"title":"Whirlpool of India and HUL enter collaboration to market Surf Excel","entity_type":"ARTICLE","link":"\/news\/marketing\/whirlpool-of-india-and-hul-enter-collaboration-to-market-surf-excel\/110960192","link_next_mobile":"\/news\/marketing\/whirlpool-of-india-and-hul-enter-collaboration-to-market-surf-excel\/110960192?next=1","category_name":null,"category_name_seo":"marketing"}],"related_content":[],"seoschemas":false,"social_share":{"fb":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=facebook&utm_medium={{DEVICE_TYPE}}","x":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=twitter&utm_medium={{DEVICE_TYPE}}","whatsapp":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=wapp&utm_medium={{DEVICE_TYPE}}","linkdin":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=linkedin&utm_medium={{DEVICE_TYPE}}","telegram":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=telegram&utm_medium={{DEVICE_TYPE}}","copy":"\/news\/marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits\/110962011?utm_source=copy&utm_medium={{DEVICE_TYPE}}"},"msid":110962011,"entity_type":"ARTICLE","title":"Katrina Kaif becomes the new face of Bonn Group and Americana Biscuits","synopsis":"Kaif\u2019s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn's commitment to excellence and quality in every product. Her brings a high level of appeal to the brands she endorses; her association with Bonn Group and Americana Biscuits is expected to boost the brand image and reach, and also attract a younger and more diversified demographic, the company stated in a press release.","titleseo":"marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits","status":"ACTIVE","authors":[{"author_name":"BE Staff","author_link":"\/author\/479256949\/be-staff","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479256949.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479256949,"author_name":"BE Staff","author_seo_name":"be-staff","designation":"Staff Writer","agency":false}}],"analytics":{"comments":0,"views":1154,"shares":0,"engagementtimems":2431000},"Alttitle":{"minfo":""},"next_promo_stories":[{"id":"109135941","type":"next_video"}],"artag":"ETBrandEquity","artdate":"2024-06-13 13:00:48","lastupd":"2024-06-13 13:00:48","breadcrumbTags":["Katrina Kaif","brand ambassador","Bonn Group","Americana Biscuits","fitness","Bakery","bonn","Bonn Breads","Bonn Breads and Bakery","Katrina Kaif Bonn Group"],"secinfo":{"seolocation":"marketing\/katrina-kaif-becomes-the-new-face-of-bonn-group-and-americana-biscuits"}}" page-title="Katrina Kaif becomes the new face of Bonn Group and Americana Biscuits" staff="">

Marketing
2 min read

Kaif’s authenticity, versatility, and widespread appeal resonate seamlessly with Bonn's commitment to excellence and quality in every product. Her brings a high level of appeal to the brands she endorses; her association with Bonn Group and Americana Biscuits is expected to boost the brand image and reach, and also attract a younger and more diversified demographic, the company stated in a press release.

BE Staff ,
ETBrandEquity

Published On Jun 13, 2024 at 01:00 PM IST

Read by: 100 Industry Professionals

Read by 100 Industry Professionals

Katrina Kaif becomes the new face of Bonn Group and Americana Biscuits - ET BrandEquity (3)

Bonn Group has announced Bollywood actor Katrina Kaif as its brand ambassador for both Bonn Breads and Bakery and Americana Biscuits.

The brand will execute a 360-degree campaign featuring a television commercial bolstered by the strong campaign in print, outdoor, online, and on-ground activations.

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This strategic endorsem*nt signifies a powerful alliance with both entities having remarkable legacies. Kaif has been at the top of fitness with exceptional performance standards and work ethics, the company added.

Bonn Group will roll out a multi-media campaign, featuring Kaif, for Americana biscuits, Bonn Bread and Bakery product range. The campaign showcases a robust assortment of diverse bread and biscuits, baked with love and care to resonate with the dietary preferences of modern consumers. Bonn Group offers a variety of healthy food products to discerning consumers across several Indian states and over 55 countries across three continents.

Amrinder Singh, director, Bonn Group, said, “Katrina Kaif's appeal and pursuit of excellence perfectly aligns with Bonn’s commitment to Quality, Health, and Wellness. Her credibility and popularity among diverse demographics will help raise awareness about the significance of Americana Biscuits, Bonn Bread and Bakery products while emphasising Bonn’s unwavering commitment to quality and a superior line of edible products. This is the start of a new and exciting chapter as we remain committed to creating a testament to the brand’s dedication to the health requirements of the consumers without compromising the taste.”

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“We are delighted with the Katrina’s association, we are looking at aggressive revenue growth in next two years, with Katrina Kaif as brand Ambassador; this would make the brand more relatable with the target audience and also add a lot of energy among the internal team as well as the entire Sales Channel. Katrina’s commitment to wellness aligns perfectly with our brand’s focus on delivering quality food and the health of our consumers without compromising on taste,” said Dawinder Pal, head of marketing, Bonn Group.

Deepika Padukone's 82°E to raise INR 50 crore

Deepika Padukone's 82°E startup, cofounded by Jigar Shah, aims to raise INR 50 crore with Ka Enterprises. The brand offers skincare products and had past investments from DSG Consumer Partners and Ideo Ventures. The Indian beauty market is projected to reach USD 30 billion, led by celebrity brands like Anushka Sharma's Nush.

Ranveer Singh And Slowcheeta rap to the perfect vibe

Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group) has announced the launch of its new brand film in collaboration with the brand endorser Bollywood actor, Ranveer Singh, along with the Indian rapper Chaitnya Sharma aka Slowcheeta, recognized for his work in films like Maidaan, Gully Boy and Brahmastra.