BABYBOO Fashion hiring Head of Brand Marketing in Sydney, New South Wales, Australia | LinkedIn (2024)

BABYBOO is an Australian fashion e-commerce success story with its focus on trend-setting dresses, digital innovation, business growth & fun! Founded in 2011, BABYBOO now sells to over 120+ countries globally and is recognised as one of the fastest-growing ecommerce businesses in Australia (Online Retailer Awards: International Conqueror 2023), AFR: 12th Fastest Growing Companies in Australia 2021, Inside Retail: Directors Top 50 People in eCommerce 2022).

Even with over 3 Million followers on social media, over 100,000 happy customers and 4.7/5 star customer reviews, BABYBOO’s core mission remains the driving force; empowering women to feel & look amazing and confident!

About the role:

We are looking for an experienced and results-driven Head of Brand Marketing to join the BABYBOO Brand & Leadership team and report directly to the business Directors. This role is primarily responsible for spearheading the development and execution of a global marketing strategy, overseeing brand and product marketing, driving consumer engagement, leading innovative cross-channel marketing experiences, and nurturing a team focused on growth and brand presence.. The successful candidate will use their expertise in brand marketing and work with the directors to achieve BABYBOO’s 1, 3, and 5 year brand objectives.

In addition to competitive compensation, we offer a fun, collaborative work environment and the opportunity to make a real impact in a fast-growth environment.

Tasks, Duties & Responsibilities:

Brand Strategy & Innovation

• Develop & implement the global strategic marketing plan. Consistently grow & develop the Brand marketing strategy.
• Lead development of annual brand marketing plan- defining marketing goals, objectives, strategies, and KPI's- in partnership with the Leadership Team.

Marketing Team Management

• Lead the Marketing team (Brand comms, Social & Influencer) Departments to hit set targets.
• Responsible for the influencer strategy and working with our influencer manager on the execution and measurement of all influencer partnerships.

Project Management of Activations, Campaigns, & Collection Launches

• Ownership of the Marketing calendar.
• Campaign Project Management of Brand Campaigns & Collection Launches, from Pre-launch targets to Post-launch review.
• Design, plan and execute effective marketing campaigns, not limited to innovative & world-class go-to-market strategies. Ensuring our brand message is strong and consistent across all channels and marketing efforts.

Marketing Activity & Community Management

• Build and implement the marketing calendar ensuring Babyboo is part of the conversation in relevant events and holiday
• Drive the Marketing calendar & marketing team, ensuring Babyboo is top & front of mind to our audience.
• Responsible for the overall management & results of Press, Publicity & reputation of both Brand & Directors.

Public Relations Management (Awards, Press, & Overall Brand Image)

• Responsible for the Press strategy and working with our influencer manager on the execution and measurement of all Press partnerships, etc.
• Responsible for ensuring a positive & top tier brand reputation, through correct brand messaging & associations through correct aligning partnerships, affiliations, etc.

Brand Voice & Messaging through all platforms; including ads

• Ensure Babyboo’s identity & brand positioning is elevated, consistent & aligns with brand requirements, across all consumer touchpoints
• Own & manage brand communications across all Marketing comms, Advertising & Social channels, etc.
• Copywriter approval & messaging direction. Form strong, industry leading brand messaging comms that are impactful to our customer, by inspiring our copywriter, brainstorming your own & pulling the best from the team.

Budgets, Reporting, & KPIs

• Responsible for the Brand Marketing & Branding investments; keeping in line with targets.
• Being innovative in minimizing spend and maximizing outcome
• Responsible for all Brand Marketing KPIs/ key brand metrics; brand search, social, & engagement growth, etc.

What you’ll need:

• Proven experience in a similar role (Marketing/Social Media Manager, Head of, or Brand Strategy) preferably within e-commerce, consumer goods, fashion, retail.
• A proven successful portfolio of brand activations, multiple projects ran simultaneously, & led/owned by you.
• Brand performance focussed, analytical & strategy minded.
• Expertise in managing the full brand development cycle from strategic development through to implementation and evaluation of outcomes.
• Eye for the finer creative details - understand the BABYBOO aesthetics and what our customer wants!
• Hunger to get your hands dirty and get the job done when needed.

Not only are you creative, innovative and think differently when it comes to opportunities & issues, but you are organised, efficient and have a strong focus on achieving results.

Other Benefits:

• Competitive salary
• Hybrid (office/home) arrangement for high productivity
• Opportunity to work (and learn) in a fast-paced environment
• Staff discounts and company events throughout the year
• Included in Leadership team discussions & activities.

For the full job description, please email your application and interest in the position to Rameesha, at peopleandculture@babyboofashion.com

Due to the volume of applicants, only successful candidates will be contacted. We thank you in advance for your interest in working for babyboo.